It’s not often that a toilet block is a tourism drawcard for a community, but that’s just what this project has achieved.

The Snowtown Centenary Park Inc oversees the grounds at North Terrace, Snowtown, 145 km north of Adelaide in SA. They’ve been on a mission to improve the facilities and, over the past 10 years, have extended the football change rooms, built a skate park and recently renovated the interior of the toilet block.

The outside of the toilet block however, still left a lot to be desired – a dull and dirty bessa block structure, with no visual appeal. It was truly a ‘blank canvas’.

An SRC grant for $10,000, funded by a private donor, enabled the Park Committee to engage a professional artist to paint a mural on all four walls, to brighten the centrally located facilities.

The mural has transformed the dull façade of the Centenary Park amenities block with vibrant images of bird and animal life. It is now regularly admired by locals and visitors to Centenary Park. With animals and objects of every letter of the alphabet to find and discover, it’s great for people of all ages, from young children looking for animals, teenagers posing for photos and adults enjoying the beautiful artwork. This mural is bright and colourful and a wonderful sight for tourists calling in off the highway and visitors to the region.

“So many people have stopped to admire the artwork and we have had an increase in caravan visitors to the park … the mural has had a positive impact on the image of the whole town. The toilet block looks amazing. Before it was dull and boring, now it is bright, vibrant and interesting.”

Project Manager and Committee member Bernie Altmann.

For centuries, red gums have dotted the landscape in south-west Victoria and south-eastern South Australia. A few community members from the small town of Cavendish in south-west Victoria understand the importance of these trees to the local natural environment. But they wanted to share their passion more widely and put the spotlight on these fantastic trees.

A creative approach

In 2017, this small group set up the Red Gum Festival Development Group Incorporated (RGFDG). One of their first projects was an arts festival, designed to explore and celebrate all aspects of the red gum species and hopefully, increase community understanding and willingness to protect the local environment. They also hoped that it would help to attract more tourists who already come to see the famous trees, and in turn support the local economy.

A $3,410 grant from FRRR was the initial funding for the inaugural Cavendish Red Gum Festival.

A committee of 12 and a team of 57 volunteers launched the inaugural Festival in April 2018. They worked hard to establish strong relationships with numerous local groups, including the Cavendish Recreation Reserve Committee, primary school, Lions Club and Men’s Shed, to ensure the project had extensive support.

To spread the word and build momentum in the lead up to the Festival, the RGFDG hosted sculpture, photography and writing competitions, with winners announced during the Festival. On the day, there was a wide range of activities, including markets, food stalls, exhibitions of wood-turning and musical performances.

Other core elements of the Festival were the science-based exhibits and a symposium featuring experts in forestry, conservation and tree science, and a bus tour of notable tree specimens and new plantations. These contributed to a document that is being shared with local Landcare groups, farmers and other interested parties to help preserve the trees. There is also a plan to generate a map of red gums, as a way of monitoring their size and health.

Sustainable solution

A second festival is planned for 2020, and it’s hoped it will become a regular community celebration. The growth of this arts festival has the potential to build community pride, attract tourists and significantly contribute to the local economy. Plus, by raising awareness of the importance of the trees and knowledge of their needs, the community, including landowners, will be better positioned to care for and protect them.

Art drew the crowd, and data and awareness will preserve the red gums. The Red Gum Festival was chosen to participate in the Art Resides Here project as the community is using the appeal of arts and cultural activities to raise awareness about the local environment.

They will tell their story at Artlands Victoria in Castlemaine and Bendigo in October 2018.