Laundry enterprise benefits social fabric of Byron Bay

Annual Review stories Community stories: 11 October 2021

Arakwal Country

Founded in 2015, The SHIFT Project Byron is a short-term educational transition program for women who are homeless or at risk of homelessness. Five staff, 12 volunteers and a governing committee of seven oversee the program that supports women navigate the challenges from homelessness to independence.

Lack of financial stability and economic independence are major factors contributing to homelessness, and SHIFT wanted to disrupt these persistent challenges in the Byron area, increase financial wellbeing, employability, and community connection through their new project – The Linen SHIFT.

The Linen SHIFT is an innovative social enterprise laundry service, providing transitional employment coupled with training, mentoring, and skill development to help disadvantaged women sustainably enter the workforce. Programs run for between three and 12 months, adapting to the unique needs of individual women, including employment offers / shift times for mothers and accommodating physical capability. Community connections are fostered through the CWA, and SHIFT employs a qualified support worker to assist participants to achieve their individual goals, address housing needs and underlying hardships.  

The SHIFT Project applied to the ANZ Seeds of Renewal grant program at a critical point in its growth. The program was running as a small-scale, in-house opportunity for homeless women living at the SHIFT Project’s residential property in Byron Bay. The social enterprise model will allow for the program to be sustainable and self-funded in the long-term, but they needed initial funding to expand and relocate to a commercial venue, to meet increasing demand for participation from local vulnerable women. Several funders contributed to the project, including FRRR’s  $14,265 grant to purchase an ironing roller.

The program successfully launched in March 2020 and thrived during the uncertain times of COVID. Fourteen women were employed over 10 months and provided with income and stability. The program has been supported by regular customers, and the business has been at capacity and is now planning to expand.

Letters of support from clients of SHIFT give glowing reviews about its management and impact. Elizabeth Jackson, President of Liberation Larder wrote: “The SHIFT Project has shown they are intelligent, creative, hard-working & reliable in their approach to growing their service for the benefit of women at risk of homelessness. With each new project they add to the social fabric of our community.”

The SHIFT Project takes pride in the community they have created, and with very good reason.

“Our women have provided feedback that since joining our team they feel safe, connected, encouraged and valuable – directly addressing the isolation and low self-esteem that poverty can generate.”

Anne Goslet, Managing Director The Linen SHIFT

And they are set to make an even bigger impact, with projections that in five years the project could support upward of 100 women to shift from disadvantage to independence.